This is the final draft of my music video. With regards to further changes I flipped the clip of the female character calling the male talent onto the train tracks to show continuity in relation to the narrative as she was initially looking in the wrong direction. I also added a black screen to the end of the video to show the ultimate ending of the male character losing his life. In addition to this, I also added my candidate data to the beginning of the video ready for submission.
Technology used:
- Standard Camera
- Standard Tripod
- IMovie
- YouTube (www.youtube.com)
Here are the three completed products of my promotional package, they each conform to the colour scheme, maroon grey and black despite the fact that the colour appears to be a lot more prominently red as a result of the upload to Blogger itself - however it should be more maroon/deeper red.
Technology used:
- Photoshop
- Blogger (www.blogspot.com)
- Microsoft Office - PowerPoint
This Prezi has been adapted to address the conventions of Pop Rock music video and outline the ways in which my product has either challenged or accepted these.
Technology used:
I devised a slideshare to highlight the effectiveness of the combination of my music video and ancillary texts with regards to their relationship and how they act as a whole.
With regards to Jodies feedback and her opinion on the effectiveness of my products highlights particular factors similar to the ones stated above. This allows me to understand that the demographic i choose to appeal to are each interested in the same elements as myself.
Aspects Jodie identified that made my products effective:
- Continuity with regards to colour scheme and artist within the video and amongst the ancillary texts.
- Grungy effect
- Emotional content, allowing the audience to empathise with the main character.
- 'Love is blind' is used on each product - creating continuity once again
- The material is similar so it is likely to be promoted in similar areas therefore making it recognisable to the audience and popularity is enhanced.
Technology used:
- Microsoft Office - PowerPoint
- SlideShare (www.slideshare.net)
- Standard Camera
- Standard Tripod
- YouTube (www.youtube.com)
I created a prezi to generalise the findings from my questionnaire and highlight the elements that I thought were most significant.
In addition to my questionnaire, I also created an audience feedback video with one of my peers, Jodie. Within the video I asked several question and the answers that were given were all her own opinion which helped me gain an insight into the way my chosen demographic perceive my video.
The first question I asked Jodie related to the message she took from my video.
What message did you take from my music video?
In her response she stated she took the message that 'love is blind'; one of the key concepts within my video and also a statement within my ancilliary text promotional package. The sheer fact that Jodie was able to make that link relates to the identity that my three products have made as a result of their similarities and the continuity this has created. She also states that people are willing to go to a extreme extent to be with a person they love as demonstrated within my video. This is a good response due to the fact that Jodie appears to have understood the preferred reading of my video (Stuart Hall-Reception Theory) and accepted it.
Was any particular emotions triggered when you watched it?
She states that the main emotion she feels is sadness. This once again conforms to my preferred reading in relation to the fact that my intentions was to create a strong, sentimental narrative,therefore emotions such as this are to be expected when watching something with a powerfully emotional stimulus.
Did you feel empathy towards the main character?
Jodie admitted that she was emphatic towards the main character. However, she also used my music video as a way to gratify her needs (Bulmer & Katz - Uses & Gratifications) in relation to the fact that her life is not as bad as the main characters and therefore takes some sort of positive message from the video.
In conclusion, audience feedback is especially significant due to the fact that it gives me an insight into the overall success of my products. When used previously in the course it would also act as a constructive platform for me to make any changes in order to suit my audiences interest more accurately.
Technology used:
- Prezi (www.prezi.com)
- Standard Camera
- Standard Tripod
- YouTube (www.youtube.com)
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This particular SlideShare highlights the key aspects of technology used throughout the process of the creation of my promotional package consisting of a promotional music video, digipak and promotional poster in combination with one another.
Technology used:
- Microsoft Office - PowerPoint
- Slideshare (www.slideshare.net)
I created a slideshare to show the improvements made on my final poster as a result of the feedback gained. The SlideShare also outlines the process of production of changing my old product into new.
Technology used:
- Microsoft Office - PowerPoint
- SlideShare (www.slideshare.net)
- PhotoShop
